Put Your Products
In Front of Buyers
Google Shopping ads showcase your products with images, prices and your store name right at the top of search results. Reach customers who are ready to buy.
Google Shopping Ads in Wirral
Your products, front and centre on Google
Google Shopping ads display your products with an image, title, price and store name directly in search results.
Unlike standard text ads, Shopping ads let customers see exactly what you sell before they click. This means every visitor who lands on your site already knows your product and your price, making them far more likely to complete a purchase.
Whether you sell handmade gifts, clothing, electronics or building supplies, Google Shopping puts your inventory in front of people actively searching for what you offer. We help Wirral e-commerce businesses set up, optimise and manage Shopping campaigns that drive real sales and deliver a strong return on ad spend.
What We Offer
Everything you need to launch and grow profitable Google Shopping campaigns for your online store.
Merchant Centre Setup
The foundation of every Shopping campaign
Google Merchant Centre is where your product data lives.
We create and configure your account, verify your website, set up shipping and tax rules and make sure everything meets Google's requirements so your products get approved quickly and stay active.
- Account creation and website verification
- Shipping and return policy configuration
- Product data compliance and approval
Product Feed Optimisation
Better data means better visibility
Your product feed is the single biggest factor in Shopping ad performance.
We optimise every title, description, image and attribute to match what shoppers are actually searching for. This increases your impression share, improves click through rates and lowers your cost per click.
- Keyword rich titles and descriptions
- High quality image requirements
- Category mapping and attribute enrichment
Campaign Management
Ongoing optimisation for maximum return
Launching a campaign is just the beginning.
We continuously monitor performance, adjust bids, refine product groups and add negative keywords to eliminate wasted spend. Every decision is backed by data and aimed at increasing your return on ad spend month after month.
- Bid strategy and budget management
- Product group segmentation
- Negative keyword lists to reduce waste
Performance Max
AI powered campaigns across every channel
Performance Max campaigns use Google's machine learning to show your products across Search, Shopping, Display, YouTube, Gmail and Discover from a single campaign.
We build and structure your asset groups, audience signals and creative to help Google's AI find your highest value customers.
- Asset group creation and structuring
- Audience signal configuration
- Cross channel performance reporting
What's Included
Every Google Shopping engagement includes a full service package designed to maximise your product visibility and sales.
Merchant Centre Account
Full setup and configuration of your Google Merchant Centre account including website verification, shipping rules and product data compliance.
Feed Optimisation
We optimise your product titles, descriptions, images and attributes so your listings stand out and attract more qualified clicks.
Conversion Tracking
Accurate tracking of purchases, revenue and return on ad spend so you always know exactly how your campaigns are performing.
Competitor Analysis
We analyse competitor pricing, positioning and ad strategies to identify opportunities and keep your products competitive in the market.
Monthly Reporting
Clear, jargon free reports showing impressions, clicks, conversions, revenue and return on ad spend with actionable insights for growth.
Dedicated Support
A dedicated account manager who knows your products and your goals. Reach us any time by email or phone for questions or updates.
How It Works
Three steps to getting your products seen by thousands of ready to buy shoppers.
Feed Setup
We connect your online store to Google Merchant Centre and build a clean, optimised product feed. Every title, description, image and attribute is reviewed and refined to meet Google's standards and match the search terms your customers use. This foundation ensures your products are eligible to appear across all Shopping placements.
Campaign Build
We structure your Shopping and Performance Max campaigns around your product catalogue, margins and business goals. Product groups are segmented by category, brand or margin so we can allocate budget where it will generate the strongest returns. Conversion tracking is tested and verified before a single penny is spent.
Optimise & Scale
Once your campaigns are live, we monitor performance daily. Bids are adjusted, underperforming products are paused, negative keywords are added and budgets are shifted towards your best sellers. As results grow, we scale your campaigns to capture more traffic and more revenue while keeping your cost per acquisition in check.
Ready to sell more products online?
Get in touch for a free, no obligation consultation. We will review your store, your products and your goals and put together a clear plan to grow your sales with Google Shopping.
Get a Free Quote